CAMEROON : Ashu Ma-Mbeng Success recognized among rising figures in Public Relations

In a context where corporate communication is becoming a key driver of competitiveness, the recognition of Ashu Ma-Mbeng Success reflects the ongoing professionalization of the public relations sector in Cameroon. Ranked among the top ten most influential women in PR by Africa PR Week—a pan-African platform dedicated to communication professions—she represents a new generation of professionals capable of combining strategy, innovation, and impact.

As Communications Manager at Olam Agri Cameroon, she leads initiatives aimed at strengthening the visibility of the group’s activities, particularly in the rice and cereals segments. A subsidiary of an international group operating in more than 60 countries, the company plays a key role in food security in Cameroon, with well-known brands such as Riz Bijou and Riz Mémé. According to sector data, agro-industry accounts for nearly 20% of the national GDP, giving communication a strategic role in promoting both local and industrial products.

Ashu Ma-Mbeng Success’s career path reflects an atypical trajectory. Initially engaged in the education sector, she made a turning point in 2017 amid the socio-political crisis in Cameroon’s English-speaking regions. After relocating to Douala, she joined FabAfriq Media Group in 2018, where she developed her corporate communication skills under the mentorship of Adeline Sede Kamga. This experience marked a decisive shift into a rapidly evolving sector, where mastery of digital content, media relations, and stakeholder engagement has become essential.

Today, her expertise spans reputation management, content strategy, brand activation, and digital performance monitoring. Globally, investments in communication and digital marketing are growing at an annual rate of over 9%, reflecting the increasing importance of these functions in value creation for businesses.

Beyond technical performance, this recognition also highlights the growing influence of women in communication professions across Africa. According to several studies, women represent nearly 60% of public relations professionals on the continent, yet remain underrepresented in leadership positions, giving this distinction strong symbolic significance (Source: African Communications Report, 2024).

Through this recognition, Ashu Ma-Mbeng Success strengthens her position as a key player in corporate communication in Cameroon. Her journey, marked by adaptability and innovation, reflects the transformation of a sector now central to business development strategies, where image, transparency, and engagement have become critical drivers of performance.

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Tressy CHOUENTE

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