AGRO‑INDUSTRY : Source du Pays Reappoints Nessrallah el‑Sahely for a Six-Year Term
La voix des entreprises 
Nessrallah el‑Sahely, Source du Pays
(LVDE) — In a competitive context where mineral waters remain at the heart of a dynamic agri-food market, Source du Pays reaffirms its leadership stability. The reappointment of Nessrallah el‑Sahely at the helm of the company for a new six-year term reflects the desire to strengthen its position nationally and regionally, while competition continues to intensify.
In Douala, at the headquarters of Source du Pays, a small crowd of employees, partners, and economic analysts gathered to witness the official announcement of Nessrallah el‑Sahely’s reappointment for another six years. This mandate renewal, confirmed by sources close to management, sends a strong signal for the company specializing in beverages and mineral waters—a sector where rivalry has grown significantly in recent years.
Having led the company for several years, Nessrallah el‑Sahely, a businessman of Lebanese origin, has already steered Source du Pays toward growth that has reshaped the bottled water landscape in Cameroon. The company’s flagship brands, notably Supermont water and its associated beverage range, have managed to capture market share from the historically dominant player in the sector.
Discussions between executives and shareholders lasted several weeks before the final decision to reappoint el‑Sahely was confirmed. Internal sources indicate that the next objectives include achieving further growth, intensifying product innovation, and exploring additional opportunities within the subregion. The strategy emphasizes sustainable development, enabling the company to compete with both local and international players.
Sector observers note that this reappointment comes at a time when consumer habits are rapidly evolving in Cameroon, with rising demand for products perceived as healthier and higher in quality. The mineral water market is highly contested : while the Société des Eaux Minérales du Cameroun (SEMC), a subsidiary of the Castel Group, remains influential, Source du Pays has successfully established its own brands across several market segments.
For many analysts, Nessrallah el‑Sahely’s reappointment also conveys a message of continuity for investors : it aims to reassure financial and commercial partners about governance stability while giving the company the time needed to refine its strategic development priorities. Following the annual general meeting, several executives expressed confidence in the management’s vision, believing that the new six-year horizon will consolidate achievements and expand Source du Pays’ footprint beyond Cameroon’s borders.
At the conclusion of the meeting, commitments were made to improve product quality, optimize logistics, and strengthen the company’s presence in rapidly growing urban markets. The next challenge will be to adapt production and distribution to emerging consumer trends, particularly the increasing interest in more natural and environmentally friendly beverages.
In a sector where market shares are fought over slim margins and consumer loyalty is critical, this reappointment could herald a new era for Source du Pays, consolidating leadership built over the years through aggressive commercial strategies and targeted communication. Management has promised significant announcements in the coming months, underscoring its ambition to establish the company as a key player in the Central African beverage market.
Esther Grace
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