AFG BANK CAMEROON : One Year After Its Rebranding, Transformation accelerates
La voix des entreprises 
Léon Konan Koffi, Chairman of the Board of Directors of AFG Bank (including AFG Bank Cameroon and AFG Holding).
(LVDE) — Having officially become AFG Bank Cameroon on March 3, 2025, after operating for several years under the name Banque Atlantique Cameroun, the banking institution is presenting an encouraging first assessment of its strategic transformation. Twelve months after this change of identity, the bank highlights stronger proximity with its customers as well as a gradual diversification of its financial solutions.
One year after this institutional turning point, AFG Bank Cameroon is already reporting the first outcomes of a transformation aimed at strengthening its competitiveness in the national banking market. Officialized on Monday, March 3, 2025, the bank’s rebranding went far beyond a simple change of name or visual identity. It is part of a broader strategy designed to modernize the institution’s image, improve the quality of its services and reinforce its presence among individuals, SMEs and large corporations.
Twelve months after this transformation, the management of AFG Bank Cameroon emphasizes improvements in customer relationships and the evolution of its financial product offerings. The institution says it has intensified its proximity to clients, notably through the introduction of services better aligned with market needs and by enhancing the overall banking experience. This momentum comes at a time when Africa’s financial sector is undergoing rapid change, driven by the digitalization of services and evolving consumer behavior.
According to the African Development Bank, the banking penetration rate in Sub-Saharan Africa remains below 45%, revealing considerable growth potential for institutions capable of innovating and expanding access to financial services. In this context, AFG Bank Cameroon aims to contribute to financial inclusion by developing solutions tailored to small and medium-sized enterprises, widely regarded as a key driver of economic growth.
From an economic standpoint, the bank’s transformation is unfolding in an environment marked by the gradual recovery of economic activities after several years of global turbulence. According to analyses by consulting firm McKinsey & Company, Africa’s banking sector is experiencing an average annual growth rate of between 5% and 7%, driven by the expansion of digital transactions and the rise of digital financial services.
The modernization strategy implemented by AFG Bank Cameroon also relies on strengthening its technological infrastructure. The rapid expansion of digital banking solutions is now helping broaden access to financial services while improving the operational efficiency of financial institutions. According to the GSMA Mobile Money Report 2025, nearly 60% of financial transactions in Africa are now conducted through mobile channels, confirming the central role of digital transformation in the evolution of the banking sector.
In the medium term, AFG Bank Cameroon aims to sustain this momentum by strengthening its economic partnerships and expanding its portfolio of financial products. The institution also intends to enhance service quality and customer loyalty in a competitive environment marked by the presence of pan-African banks and the growing influence of fintech companies.
Through this strategic repositioning initiated in March 2025, AFG Bank Cameroon reaffirms its ambition to build a more innovative and accessible banking model aligned with market expectations, while strengthening its role in financing Cameroon’s economy.
Raphaël Mforlem
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