FINTECH : Ejara Restructures Its Governance and Appoints Tierno Tall as CEO
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Ffintech Ejara
(LVDE) — Following the passing of its founder Nelly Chatue-Diop, Cameroonian fintech Ejara is implementing a new management structure. Tierno Tall, previously Chief Operating Officer, takes the helm to ensure continuity and growth.
Cameroon’s Ejara enters a new phase in its history. Just weeks after the death of its founder and CEO, Nelly Chatue-Diop, on January 8, 2026, the start-up announced a reorganization of its governance to secure operations and reassure clients, partners, and investors.
In a message to its community, the company reaffirmed its mission: to make savings, investment, and financial security accessible to the widest possible audience in Africa. The leadership remains in the hands of its co-founders. Baptiste Andrieux retains his position as Chief Financial Officer (CFO), while Tierno Tall, previously Chief Operating Officer (COO), is promoted to Chief Executive Officer (CEO), symbolizing managerial and strategic continuity.
A key figure since Ejara’s founding in 2020 in Douala, Tierno Tall has been instrumental in the start-up’s development. A former Chief of Staff and Venture Capital analyst between 2018 and 2020, he possesses an in-depth understanding of the company’s vision, teams, and strategic challenges. This promotion is part of an internal transition aimed at sustaining growth momentum and investor confidence.
Ejara offers a mobile financial management app that allows users to save and invest via mobile money. Customers have access to a wide range of financial products, from stocks to commodities and cryptocurrencies, with investments starting at just 1,000 FCFA. The company primarily targets populations excluded from traditional banking, providing an accessible gateway to digital investment.
Since its inception, the start-up has attracted international investors. It raised $2 million in 2021, followed by $8 million in 2022—approximately 6 billion FCFA—to support its expansion across Africa. Additionally, Ejara obtained in France a digital asset service provider license issued by the Autorité des marchés financiers (AMF), enhancing its credibility and regulatory compliance.
Tierno Tall now faces the challenge of continuing the growth vision championed by the founder, while strengthening trust among users and partners in the context of rapid digitalization of financial services across Africa. This new governance marks a pivotal step for the Cameroonian fintech, determined to maintain its leadership in the African digital investment market.
Esther Grace
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