TELECOMMUNICATIONS : MTN Cameroon records 20% growth in the first nine months of 2025

(LVDE) – MTN Cameroon is demonstrating strong commercial momentum in 2025, with revenue reaching 9.87 billion rand, or about 321 billion CFA francs. This significant 20.4% increase compared to the previous year reflects effective execution and a solid strategic market positioning.

MTN Cameroon, one of the country’s leading telecommunications companies, has seen a remarkable rise in revenue over the first nine months of 2025. According to the financial report as of September 30, the Cameroonian subsidiary generated 9.87 billion rand in revenue, equivalent to approximately 321 billion CFA francs. This performance – representing a 20.4% increase compared to the 8.19 billion rand (268 billion CFA francs) recorded during the same period last year – highlights the strength and efficiency of the commercial strategies implemented.

The financial results of MTN Cameroon illustrate the robustness of its business model. The company managed to improve its EBITDA margin, which increased by 4.9 percentage points to reach 44.2%. This strong performance is the result of a combination of initiatives aimed at optimizing costs and boosting service-related revenues. In a fiercely competitive sector, maintaining strong market leadership has enabled MTN to stand out.

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Compared to other subsidiaries in the francophone region, MTN Cameroon shows notable resilience. MTN Ghana, for instance, is the group’s driving force, posting an impressive 35.9% growth to reach 24.98 billion rand. Conversely, MTN Côte d’Ivoire (+2.9%, at 7.39 billion rand) and MTN Benin (-17.9%, at 4.71 billion rand) delivered more modest performances, highlighting the uneven results within the group. Despite this varied landscape, MTN Cameroon sets itself apart through its consistency and operational resilience, offering a model of stability within the group.

As of the reporting date, MTN Cameroon recorded 12.77 million subscribers, reflecting its ability to attract new customers in an environment marked by relentless competition. The race to offer high-quality services and ongoing promotional campaigns intensifies competitive pressures ; however, the company has managed to build a solid and engaged customer base. The double-digit revenue growth, combined with sustained subscriber acquisition, demonstrates a strategic positioning that continues to strengthen.

An analysis of MTN Cameroon’s performance reveals a parallel progression of revenue and EBITDA margin, indicating a favorable revenue mix. Data-related activities, value-added services, and network monetization have all contributed to this success. Cost discipline also remains a key element of the company’s financial management. In the medium term, MTN Cameroon’s ability to maintain this balance will be crucial. This challenge is heightened by intensifying competition and potential regulatory pressures that the company may need to navigate.

Amélie Yandal