MANAGEMENT : The second generation of the Kadji family asserts itself in consolidating the family empire

(LVDE) – Seven years after the passing of Joseph Kadji Defosso, his children Gilbert and, more prominently, Nicole have taken the reins of a prosperous group active in real estate, hospitality, and agribusiness—illustrating a successful family succession and a bold strategy in a rapidly evolving market.

In Cameroon, the Kadji dynasty stands out for its ability to evolve and adapt in the face of economic challenges. Seven years after the death of Joseph Kadji Defosso, the iconic founder of the family empire, his children Gilbert and Nicole are now leading a diversified group with activities spanning real estate, hospitality, and agribusiness. Their rise represents a rare example of successful business succession in Cameroon, a country where many family dynasties have struggled to preserve their legacy.

Nicole Kadji has distinguished herself through boldness and strategic vision. In 2021, she surprised observers by acquiring the site of the former Echo de Bonanjo cabaret, a prime location in one of Douala’s most prestigious neighborhoods. The plot—adjacent to the family-owned K Hotel—was transformed into a parking area, a decision that reflects a keen understanding of local real estate dynamics. In Bonanjo, where the price per square meter is among the highest in the country, this move underscores a clear ambition to maximize the group’s assets.

Cameroon’s real estate market is booming, particularly in Douala, which is emerging as a major economic hub in the region. Demand for both residential and commercial properties continues to rise, driven by rapid urbanization and a growing middle class. Aware of these trends, Gilbert and Nicole Kadji are implementing an acquisition and development strategy aimed at strengthening the group’s position in this fast-changing market.

Hospitality is another key pillar of the group. The K Hotel, which enjoys a strong reputation, reflects the family’s commitment to quality service. In a city like Douala, where business and leisure tourism are expanding, the hospitality sector represents a promising avenue for profitability. Nicole has modernized the hotel’s offerings, attracting both local and international clientele, which has bolstered the group’s financial stability.

Moreover, the brewing sector—with Kadji Beer produced by Union Camerounaise de Brasseries (UCB), a subsidiary of the Kadji Group—and the agribusiness sector have become strategic priorities for the family. With a growing population and increasing food demand, this industry is vital to Cameroon’s food security. The group’s diversification into agribusiness demonstrates the new generation’s pragmatic and sustainable approach. By integrating responsible practices and modernizing supply chains, the group is positioning itself as a key and responsible player in this essential industry.

However, the Kadji Group still faces significant challenges. Cameroon’s economic environment remains complex, with issues such as bureaucracy, infrastructure gaps, and rising competition. Nevertheless, the way Nicole and Gilbert navigate these challenges demonstrates their determination to sustain and grow the family legacy. Their proactive mindset and ability to innovate are crucial assets for the company’s long-term success.

The second generation of the Kadji family marks a new era for the group. Their dynamic vision, commitment to excellence, and ability to seize opportunities in an ever-evolving market position them well for continued prosperity. In a context where family business succession often falters, the Kadji example stands out as a success story—one that can inspire other entrepreneurs in Cameroon and beyond. Challenges remain, but with leaders like Nicole and Gilbert, the future of the Kadji family group looks bright and full of promise.

Esther Grace (Source : Jeune Afrique Économique)