BLUE MOBILE MONEY S.A : Camtel’s new subsidiary dedicated to mobile financial solutions officially launched

(LVDE) – Announced since 2023, it was on September 15 that the historic telecommunications operator Camtel officially launched its new subsidiary, Blue Mobile Money S.A, dedicated to mobile financial services. With a share capital of 500 million CFA francs, the company aims to energize Cameroon’s electronic money market and offer an alternative to the dominant operators.

Camtel, the national telecommunications operator, has inaugurated its mobile financial services subsidiary, Blue Mobile Money S.A. Announced since 2023, this new company, with a capital of 500 million CFA francs, seeks to stimulate the electronic money market in Cameroon and provide a viable alternative to the leading players.

September 15, 2025, marks a milestone for Cameroon’s financial services sector with the official launch of Blue Mobile Money S.A, a subsidiary of Camtel. Based in Douala, the new entity was established through notarial acts signed between August 18 and the launch date. It positions itself as a new contender in an already highly competitive electronic money market.

The arrival of Blue Mobile Money S.A comes in response to growing consumer demand. For years, Cameroonian users have voiced dissatisfaction with the high fees charged by mobile money services—particularly those of Orange Money and MTN Mobile Money. These two giants have long dominated the market, but their duopoly is now being challenged. With a clear goal of offering more affordable rates and promoting fair competition, Blue Mobile Money S.A enters the scene with promises of enhanced services and lower costs.

The launch of this subsidiary addresses a pressing need among users burdened by transaction fees. Costs linked to money transfers, bill payments, and cash withdrawals are often considered excessive, reducing household purchasing power and affecting the profitability of small businesses. Leveraging Camtel’s national fiber optic network, Blue Mobile Money S.A aims not only to offer competitive prices but also to ensure broad coverage, including in underserved areas.

This initiative represents a major shift in Cameroon’s mobile finance landscape. Traditionally dominated by Orange and MTN, both of which boast millions of active accounts, the entry of Camtel—with its national reputation and infrastructure assets—disrupts the established order. Experts anticipate heightened competition and a price war that could ultimately benefit consumers through improved service quality.

However, Blue Mobile Money S.A will face significant challenges. Convincing users to migrate to a new platform in a market marked by strong brand loyalty is no easy task. To succeed, the company must deliver an optimal user experience, with an intuitive app, an efficient agent network, and secure transactions. Building trust will be central to its strategy, especially as a subsidiary of a state-owned operator.

Expectations are high. Beyond pricing, Blue Mobile Money S.A must demonstrate its ability to safeguard client funds and efficiently handle potential issues. In this regard, a responsive and reliable customer service will be essential to building lasting user confidence.

Esther Grace