CORPORATE SOCIAL RESPONSIBILITY : Boissons du Cameroun Invests CFAF 120 Million to Promote Education
La voix des entreprises 
(LVDE) – This year, the Société Anonyme des Boissons du Cameroun (SABC) is allocating a record CFAF 120 million to reward academic excellence, with a particular focus on disadvantaged regions, especially the North.
As part of its commitment to corporate social responsibility (CSR), the Société Anonyme des Boissons du Cameroun (SABC) has announced an exceptional investment of CFAF 120 million for the 2024/2025 school year. The initiative aims to reward top-performing students, with special attention to underserved areas of the country, notably the North, where access to educational resources is often limited.
For several decades, SABC has considered education a cornerstone of its CSR policy. Each year, the agro-industrial company makes significant efforts to encourage academic excellence and support families. This year, more than 1,000 children will benefit from scholarships and school kits, with special emphasis on localities such as Garoua, where the best baccalaureate results will be rewarded. Brice Monthe, Head of Media and Digital at SABC, explained: “We are focusing on disadvantaged areas, because that is often where the most deserving students are found, but who lack support.”
The CFAF 120 million package will be used to reward students based on local criteria, distinct from the usual national standards. The goal is to motivate young talents from rural areas who face specific educational challenges. In addition, SABC has already supported various excellence programs. For example, on August 27, it financed a CFAF 2 million scholarship for two baccalaureate graduates, in partnership with Orange Cameroon. The previous year, nearly 6,000 textbooks were distributed to 23 schools, with strict selection criteria such as ranking among the top five students in class and achieving at least a 15/20 average.
Education represents only one facet of Boissons du Cameroun’s CSR policy. The company structures its actions around a comprehensive strategy that covers six areas: education, health, environment, sports, arts and culture, and entrepreneurship. These initiatives are also supported by targeted marketing campaigns, particularly through the Vital and Tangui brands, which also award scholarships.
With more than seven decades of existence, Boissons du Cameroun is a leading player in the agri-food industry. It relies on a network of subsidiaries such as the Société Camerounaise de Verrerie (Socaver), the Société des Eaux Minérales du Cameroun (Semc), and the Compagnie Fermière Camerounaise (CFC). Beyond its economic role, SABC positions itself as a partner in social development, convinced that education is a key lever to improve school enrollment rates and prepare a better future for young Cameroonians.
This educational support initiative comes at a time when the country is striving to strengthen human capital and equip its youth for success. Through its efforts, Boissons du Cameroun not only hopes to positively impact the lives of a large number of students but also to encourage other companies to engage in similar initiatives, thereby fostering a stronger and more inclusive educational ecosystem.
Esther Grace
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